Review of Breakthrough by Ted
Nordhaus and Michael Shellenberger
Breakthrough is an absorbing and clever book with many
surprising insights, but it is misguided and its
recommendations unsatisfactory.  The subject is how to
shift society away from fossil fuels, yet advance material
abundance.  I wish the two authors had set out to build a
better car or better house themselves rather than
manipulate the public so others would do this.

Had they spent more time at the front of the battle they
promote they might have noticed odd goings-on.

People already have invented and built equipment for low
carbon easy living, but a strange spell distracts the public
from using it. We are not ever to get along with what we
have.  Breakthrough promotes massive taxes to finance
solar energy research.  The spell has us fixed on more
electricity, speed, and power, while neglecting shoes,
bicycles, clothes-lines, and our greatest solar invention,
plain glass. Notice how most new buildings need their
electric lights on all day.

The manipulation of mood and perception they
recommend to enlist the public in their massive new
Apollo project is merely warmongering, a war with nature.
It is like the neocons longing for the New Pearl Harbor.

Nordhaus and Shellenberger fit the pattern of
behind-the-line instigators comfortable herding a public
whose senses have been disabled by advertising and
propaganda. They are not looking for truthful answers.

We had 9-11, the New Pearl Harbor where three
skyscrapers turned to powder because, the spellbinders
tell us (and you better believe it) airplanes collided with
two of them.  The parallel spell Breakthrough bets on is
that we will continue forgetting old uses of the sun fast
enough to justify massive transfers of wealth to our
masters: the military, media and industrial complex.

Steve Baer
October 2007